We have an awesome new logo

Categories: Booster News

Our logo is finally done! It’s been quite a process on our side — involving lots of time, work, and arguing. We’re all very happy with the results though, and would like to thank everyone who contributed their time and effort to make this possible — especially Thomas Hutton, a coworker of mine at Faction Media who donated his amazing design skills to make our sketches a reality.

For those of you who are curious about the logo design process, here’s a little bit about how it went.

I found 2 official 49ers logos that we could use as our basis. One is the current logo, and the other is a logo that was used in the 60s and 70s and has been making a comeback. Retro styles are very popular in design right now, so I definitely had a preference for the old-school logo:

49ers logo 1965-1972 and 1996-present


RJ and I spent a few days sketching out ideas based on both logos. We played around with including the Golden Gate Bridge, but ultimately decided it would be trying to cram too much into a small space. Our main priorities were including an element of the official 49ers logo (old or new) and incorporating a reference to Colorado (most likely in the form of mountains).

mile high 49ers logo ideas sketches


Once we decided to go with the old-school logo as our inspiration (first sketch above), we had a couple of different variations made based on that. Clearly, the question was what we wanted to put in the bottom left:

mile high 49ers finals logo variations


Finally, after much discussion, voting, and a bit of executive decision-making on my part, this is the final logo we chose for the Mile High 49ers Booster Club:

official mile high 49ers logo

What are your thoughts? Would you have preferred a different option? Let us know.

Author: Natalia

Natalia is originally from Ukraine, but has spent most of her life in the SF Bay Area. She got into football when she started cheerleading in high school, and dance and football are still 2 of her favorite hobbies. She dances on a local salsa team when she's not hard at work managing marketing for the Mile High 49ers Booster Club or working full-time for a marketing/advertising agency. As Director of Marketing, Natalia is in charge of branding strategy, the website, corporate partnerships with official 49ers venues, and online marketing efforts.

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